Competence
The MarketCap competences are all aligned with the importance of Market and Competitive Intelligence for IT and Telecom organizations. When organizations want to stay in 'close contact' with the market than one needs a 100 procent understanding of the market, the customers, including the impact of competitor behaviour. Ignoring the importance of market knowledge and intelligence equals ignoring the future.
MarketCap equals:- identifying new opportunties, threats and trends.
- pro-active signaling concerning significant changes within the competitive environment.
- minimalizing the investment risks.
- improving interaction with customers, get the right customer insight.
- improving market / vertical selections and positioning, understanding the right match, the right portfolio, spotting 'gaps'.
- work faster, more efficient and more cost effect.
“The purpose of a company is to create a customer. Therefore the
business has two -and only two- basic functions: marketing & innovation.
Marketing & innovation produce results: the rest are costs.” [Peter F. Drucker]
business has two -and only two- basic functions: marketing & innovation.
Marketing & innovation produce results: the rest are costs.” [Peter F. Drucker]
News & Articles
EMEA IT spending
02 February 2012
New EMEA IT spending survey published ....
02 February 2012
New EMEA IT spending survey published ....
New Amsterdam
02 February 2012
MarketCap and New Amsterdam Business Ventures become business partners.
02 February 2012
MarketCap and New Amsterdam Business Ventures become business partners.
MarketCap Services
MarketCap offers a range of marketing services. These services are delivered by MarketCap consultants and associate experts.
“Knowledge has become the key economic ...
