Our Vision
Organizations often confuse vision with mission!
We don't, the MarketCap vision is:
"Market intelligence can never be the goal, it's always 'just' a supporting tool for decision making, strategy creation, go-to-market decisions, product development and/or setting clear targets".
We don't, the MarketCap vision is:
"Market intelligence can never be the goal, it's always 'just' a supporting tool for decision making, strategy creation, go-to-market decisions, product development and/or setting clear targets".
Market knowledge is never static, but always subjected to continuous change and improvement. Decision should be based on a mixture of several ingredients such as market knowledge, a serious dose of realism, momentum, information reliability, experience and specially common sense.
“Information in the absence of execution is overhead!”
[Ronald Griffin, SVP, Information Services, Home Depot, Inc.]
[Ronald Griffin, SVP, Information Services, Home Depot, Inc.]
News & Articles
EMEA IT spending
02 February 2012
New EMEA IT spending survey published ....
02 February 2012
New EMEA IT spending survey published ....
New Amsterdam
02 February 2012
MarketCap and New Amsterdam Business Ventures become business partners.
02 February 2012
MarketCap and New Amsterdam Business Ventures become business partners.
MarketCap Services
MarketCap offers a range of marketing services. These services are delivered by MarketCap consultants and associate experts.
“Knowledge has become the key economic ...
